Google organic links are gold & optimized video presentations gather them up.

So you know how search engine optimization has always been about trying to get a single web page to get a single highly placed organic link on Google for a targeted keyword phrase? Well now you can generate not just one but sometimes two, three or more additional high organic links for the same keywords by creating, posting and promoting a single low-cost video presentation about a business online. Optimized video presentations posted and promoted online add a powerful new thrust to acquiring exposure on the most important place to be found online by far, the organic links on Google.

It’s a simple value proposition really to justify getting into the exploding world of online video presentations. Since high-ranking organic links on Google are known to be highly valuable owing to their prime visibility to people whose intent on Google is to proactively research services or products as part of their purchase process, then having as many links as you can show up at that critical juncture makes perfect sense.

The more organic links you occupy on Google, the more customer exposure you have during their research and purchase process . . . and the less your competitors do.

You’ll notice I keep referring to video presentations as opposed to just saying videos, which in the YouTube era of ‘user generated content’ usually equates to someone talking on camera. Video presentations can make use of still photos, moving graphical text, simple animation, plus an announcer voice-over reading a tightly-written script. Watch television commercials closely and you will see how many of them are made in this manner.

Businesses can really do well in terms of gaining Google exposure by having video presentations that don’t just ‘tell the story’ of the business one time and one time only. (That’s all you get with a video from Internet Yellow Pages directories and the video production companies that make these one-off videos . . . there is no real video search engine optimization service being provided.)

A more sophisticated strategy is to continually make inexpensive video presentations aimed at any number of ‘long tail’ keyword inquiries that are relevant to the type of service you perform or products you sell.

For example, a house painting company could make a one-off video presentation about being quality interior and exterior house painters that someone searching on Google for the category-level keyword phrase ‘painters Smithville’ might come across in the organic links. But the painting company could do another video presentation that focuses on a specialty of theirs such as ‘exterior stucco restoration’ or ‘kitchen cabinet refinishing’. Or they could produce a video presentation on how and why they choose different types of paints, or how they consult with you on which colors to choose for your painting project.

Optimized video presentations targeted at a range of relevant keyword phrases provide a killer strategy for local businesses in particular. It’s totally do-able for a local business to go for the grand slam of local visibility on Google by generating organic links through video presentations posted online, through their web site of course, through their blog and also by appearing in the Google Maps ’10 Box’ that can come up for keyword phrases entered which include a city or town name at the front or back of the phrase.

Plus you can put your video presentations on your web site itself, on your blog, on your Facebook page, in customer emails, in your Google Maps listing and more.

Point being that the Google organic links is where you want to be visible when your prospective customers are in research and purchase mode, and using keyword-optimized video presentations along with keyword-optimized web and blog pages is a powerful and permanent way to end up in the organic link cross-hairs multiple times.