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Gulcan Bozkurt
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Very interesting. Thanks for posting! Brand recognition and performance definitely makes a difference!
April 27
Gulcan Bozkurt added a blog post
Despite the past year's economic doldrums, the value of the world's top 100 brands still rose by 4%, to $2.04tn, according to the BrandZ Global Brands study. This brings the total increase in the value of those brands making up the top 100 over the…
April 27
Gulcan Bozkurt and Ben Appleby are now friends
January 25
We are all guilty of many of these.
January 14
Hmmm. Interesting post.
January 13
Gulcan Bozkurt added a blog post
The human mind is a wonderful thing. Cognition, the act or process of thinking, enables us to process vast amounts of information quickly. For example, every time your eyes are open, you brain is constantly being bombarded with stimuli. You may be…
January 13
We are getting closer and closer to the singularity!
October 15, 2009
I agree! Almost any job can be done from home. You can conference, network and have meetings via online means.
October 15, 2009

Profile Information

What is your current new media specialty?
Export Manager
How many years have you been in the industry?
5


Interests:
2D, 3D, Consept, Art, Illustration, Product Design, Videoart

Gulcan Bozkurt's Blog

Gulcan Bozkurt

Biggest brands: BrandZ top 100 global brands

Despite the past year's economic doldrums, the value of the world's top 100 brands still rose by 4%, to $2.04tn, according to the BrandZ Global Brands study. This brings the total increase in the value of those brands making up the top 100 over the past five years to 40%.

According to the findings of the study - revealed exclusively by Marketing - strong brands continue to outperform the stock market.

Financial directors may be left un-moved by glib statements from the advertising industry abo… Continue

Posted on April 27, 2010 at 7:23am — 1 Comment

Gulcan Bozkurt

Top 10 Common Faults In Human Thought


The human mind is a wonderful thing. Cognition, the act or process of thinking, enables us to process vast amounts of information quickly. For example, every time your eyes are open, you brain is constantly being bombarded with stimuli. You may be consciously thinking about one specific thing, but you b… Continue

Posted on January 13, 2010 at 3:41pm — 2 Comments

Gulcan Bozkurt

The Future of Work!


The American work force is headed in ways unimagined just a decade ago.

Careers are out and skill sets are in. Workers should think in terms of being contractors instead of employees, academics and futurists say.

Jobs will become even more portable because technology has made it easy to work from almost anywhere,… Continue

Posted on October 15, 2009 at 2:00pm — 3 Comments

Gulcan Bozkurt

How to Get That Great Sales Job ''--''


I get asked a lot of questions as a sales speaker and sales training consultant and this week I was asked a question by several salespeople and a magazine about how to position yourself to get that sales job in today’s market so I thought that I would jot down my thoughts…

2009 has been a tough… Continue

Posted on October 15, 2009 at 1:30pm —

Gulcan Bozkurt

Reinvent yourself: the way to get ahead!


There are all sorts of reasons to change who you are at work. Team players might want to become team leaders. Process-driven rule-followers might decide to reinvent themselves as creative thinkers. Whatever the reason, it is best not to turn up at the office one day in proper shoes only to return to your trainer-we… Continue

Posted on October 6, 2009 at 12:06pm — 1 Comment

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At 10:30am on September 21, 2008, Gulcan Bozkurt said…
The term “ mass communication” is a term used in a variety of ways, which, despite the potential for confusion, are usually clear from the context. These include a) reference to the various activities of the mass media as a group, b) the use of criteria of a concept, “massiveness,” to differentiate among media and their activities, and c) the construction of questions about communication as applied to the activities of the mass media. Significantly only the third of these uses do not take the actual process of communication for granted.
“Mass Communication” is often used incorrectly to refer to the distribution of entertainment, arts, information, and messages by television, radio, newspapers, magazines, movies, recorded music, and associated media. This general use of the term is only appropriate as designating the most commonly shared features of such otherwise disparate phenomena as broadcast television, cable, video playback, theater projection, recorded song, radio talk, advertising, the front page, editorial page, sports section, and comics page of the newspaper. In this usage “mass communication” refers to the activities of the media as a whole and fails to distinguish among specific media, modes of communication, genres of text or artifact, production or reception situations, or any questions of actual communication. The only analytic purpose of the term serves is to distinguish mass communication from interpersonal, small-group, and other face-to-face communication situations. Another use of the term involves the various criteria of massiveness, which can be brought to bear in analyses of media and mass communication situations.

More summaries about the Mass Communication – trends, traits and theories
Relevant Links:
www.articleshut.com
Bibliography
Mass Communication – trends, traits and theories by Debanjan Banerjee 2007
At 10:26am on September 21, 2008, Gulcan Bozkurt said…
DESIGN THINKING - Creative issues and possible ways forward for corporations and manufacturers.

Creative design for manufacture: Looking at design thinking processes in order to drive consistent innovation, customer satisfaction and in-turn returns.

Issues:

1) SEGMENTED OFFERINGS: Corporations and manufacturing often deliver a lack of consideration of the bigger picture or the design concept ''whole'' when delivering a mass produced recipe. For example large financial organisations will rollout an ideal retail design in relation to there Brand and fail to consider sub-brand (mortgage lenders, business banking, private banking) relevance. This often leads to design bolt-ons and improvisations, at a latter date, which pollute the design integrity and experience for the end user.

2) DESIGN IN RETROSPECT - Rather than being forward thinking whilst using User Cantered Research companies will often design in retrospect rather than innovate a new concept i.e. electronics companies nearly always re-style and re-design the skin of products (e.g. stereos, PC''s and Mobile phones) to accommodate a faster more efficient technology rather than examining the ritual of the end customers to innovate around there lifestyle to examine whether an alternate or new route of innovate would be more suited to the customer.

3) LACK OF CONSISTENCY - This refers to the lack of consistency in Perceived Brand Values for the customer. What the customer experiences as a level of quality & value in TV advertising, Campaign promotion imagery (posters etc), direct mail and above / below the line advertising and physical representation of this on the high street in the guise of shops and product is very rarely consistent in ''feel''. This can have a contradictory effect on the aspirations customer attach to brands as well as just wasting investment unnecessarily in brand promotion at a higher level whilst ignoring the on the ground face to face importance of the brand.

Ideas and possible ways forward:

i/ UCR & D - More focus on User Centred Research and Development in order to create the impression of a unique customer/user experience as opposed to one size fits all e.g. Prada have embraced RFID technologies in order to customise changing room facilities, electronic posters and the store experience in general for each individual customer. This is important to create a customer experience of being treated as an individual as part of a community (as opposed to an account no. or even worse anonymous e.g. electronic queue systems announcing ''cashier no # is now'' free).

ii/ Design De-formalisation (Autechre) - It is important for companies, designers and manufacturers to question the underlying point behind there product and the associated customer rituals born from the need which it satisfies rather than base design on issues to do with the product itself i.e. To design rather than re-design. This examining the complete reasoning behind a products use and existence in the first place prior to design, can save money, time and maximise effect and innovation.

iii/ Design Quality Indictors (DQI)- DQI is an online system which aims to gather stakeholder values relating to new or existing buildings/products with a view to improving the product either during or in future design. Criteria covered are Build quality, Functionality and impact and focus is on whether aspects are fundamental, added value or excellent. Companies using this system vary from Small design agencies, Large Architectural practices and global Plcs.

Bibliography
DESIGN THINKING - Creative issues and possible ways forward for corporations and manufacturers. by John Bowie
 
 
 

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