Gulcan Bozkurt's Page

Despite the past year's economic doldrums, the value of the world's top 100 brands still rose by 4%, to $2.04tn, according to the BrandZ Global Brands study. This brings the total increase in the value of those brands making up the top 100 over the past five years to 40%.

According to the findings of the study - revealed exclusively by Marketing - strong brands continue to outperform the stock market.

Financial directors may be left un-moved by glib statements from the advertising industry abo… Continue

The human mind is a wonderful thing. Cognition, the act or process of thinking, enables us to process vast amounts of information quickly. For example, every time your eyes are open, you brain is constantly being bombarded with stimuli. You may be consciously thinking about one specific thing, but you b… Continue

The American work force is headed in ways unimagined just a decade ago.

Careers are out and skill sets are in. Workers should think in terms of being contractors instead of employees, academics and futurists say.

Jobs will become even more portable because technology has made it easy to work from almost anywhere,… Continue

I get asked a lot of questions as a sales speaker and sales training consultant and this week I was asked a question by several salespeople and a magazine about how to position yourself to get that sales job in today’s market so I thought that I would jot down my thoughts…

2009 has been a tough… Continue

There are all sorts of reasons to change who you are at work. Team players might want to become team leaders. Process-driven rule-followers might decide to reinvent themselves as creative thinkers. Whatever the reason, it is best not to turn up at the office one day in proper shoes only to return to your trainer-we… Continue