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Social media, m-commerce, app and all new media strategies are creating a headache for the marketing, advertising and PR worlds. Change and innovation are outpacing our abilities to keep up with the times. Technologies are being built and advanced at a rate far beyond from what we can consume. Meanwhile, we’re all just trying to keep up.

Yes, the entire world can hear you.

Are you a selfish social networker? It’s been never a particularly positive trait, but it’s especially bad for public relations practitioners. If you work in PR, you can’t affor

Forrester Research has produced another interesting report, this one focusing on perhaps the hottest topic of the social media world over the past year: The ROI of Social Media Marketing. The piece, primar

The more companies that step to the plate to take a swing at social media, the more scratch their heads at this concept of content. Whether it’s their Twitter feed, which makes content short and simple, to Facebook posts (a bit longer, still simple) or blog posts (more involved and complex but not rocket surgery), content confuses them. This is bad since content and a strategy around it drives a lot of social media success.

Understanding content is confusing, too, since co