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Social Media Is There Value In Traditional Education In The Web World

The official unemployment rate maybe 10% but real unemployment is at 20% according to Hilary Kramer and many other smart economists. They understand that U.S. is facing a major structural crisis and not the typical recession that lasts two years followed by job growth. Job growth – that is not going to happen this time around. Yet people are being lead to believe that it will happen. In… Continue

Added by Social Media on February 9, 2010 at 5:07am — No Comments

Social Media Google’s SuperBowl Ad Not A Hit

Google – the company famous for proclaiming traditional media is ineffective is now using the same medium to get its message out? Google is trying to appeal to the masses via the SuperBowl. Eric Schmidt even tweeted it (dumb).

Bing must be putting the heat of Google or something. Recently a friend of mine (a doctor – specialist) said to me that he started using Bing and found no difference. If people with that kind of intellect can’t see the difference how about the average person?

… Continue

Added by Social Media on February 8, 2010 at 5:48am — No Comments

Jay Deragon Social "Production" Mentality

With all the emphasis on social media ROI you would think that companies believe that social media is a production line in a factory.This mentality is reflective of how managemen… Continue

Added by Jay Deragon on February 8, 2010 at 5:27am — 3 Comments

Randall Beard What Drives Branded Integration Success?

From my January 19th guest post on Joe Pulizzi's blog Junta42: Instead of using your own content marketing to surround and reinforce your brand, what if you put someone else’s TV program content around it instead ? Branded Integrations, done right, use TV program content to drive your brand. The problem, though, is that most Branded Integrations come about by happenstance and not by us… Continue

Added by Randall Beard on February 5, 2010 at 8:00am — 2 Comments

Jay Deragon Social Fringe Factors: Outside In

On the fringes of conversations lies innovation. Innovation is what changes dynamics, markets and human behavior. While we may think of innovation being a product or service in reality innovatio… Continue

Added by Jay Deragon on February 4, 2010 at 7:32am — 3 Comments

Social Media Silicon Valley Tech Workers Making Less Than In 2000

The Bureau of Labor Statistics released an extensive report on employment in Silicon Valley titled Crash and reboot: Silicon Valley high-tech employment and wages, 2000–08. According to the report high tech workers in semiconductors, computers, software, internet, science, and research earned $130,700 per person in 2009, based on annualized wage data from the first half of last year, compared with $120,100 in 2000. Adjusted for inflation, it works out to $105,500 in 2009 based on annualized dat… Continue

Added by Social Media on February 4, 2010 at 5:55am — No Comments

Kenneth J. Weiss The January Slightware Report - "Brands on the ground...Brands on the ground…Lookin' Like A Fool..."

January turned out to be another great month for watching brands suffer serious face plants when using and misusing technology. The most notable brand and technology interactions where not disasters, however, but rather demonstrations of the amazing relationship between TV brands and digital technologies. (We'll get to this month's disastrous slightware examples in a few paragraphs.) American Idol Goes Viral (Again) When General Larry marched onto American Idol and sang "Pants on the gro… Continue

Added by Kenneth J. Weiss on February 2, 2010 at 10:28pm — 4 Comments

tom funk Do Blondes Have More Fun? Dunno, But They Generate 79% More Click-Through

Alicia Morga is a leader in Hispanic marketing -- especially in using online media to reach U.S. Hispanics. She's the founder and CEO of Consorte Media, and before that she earned her stripes in the VC world and as VP Operations at Napster.

"I have a JD from Stanford Law School," she writes, "but last week I found myself outlining a banner ad strategy to test different images of women leaned over cars as a means of driving traffic to an auto site."

Her blog post

… Continue

Added by tom funk on February 1, 2010 at 6:35pm — 7 Comments

tom funk Unable to View this Email?

People! Why are so many email marketers still making the mistake of kicking off the text of each and every promotional email they send with the line "Unable to view this email? Click here to view..." or words to that effect? What's wrong with this picture? You're using the most premium real-estate in your email to solve a problem that doesn't exist. Okay, you're trying to give your customers an alternative to viewing your message in an email client that "breaks" your nice html l… Continue

Added by tom funk on February 1, 2010 at 6:32pm — 2 Comments

Jay Deragon The "Selling" of Social Conversations

With more and more people conversing on the web marketers are trying to create ways in which to sell our conversations. There is a proliferation of tools aimed at tracking, aggregating and influencing conversatio… Continue

Added by Jay Deragon on February 1, 2010 at 5:07am — 3 Comments

Joanne G. Apat Internet Business and Marketing 101

Having your very own Internet business and marketing is fun. But this doesn’t mean that it will not be challenging. On the contrary, you will realize that you will be putting in more time by having your own business than when you were employed. This is so because there are more things you need to do— and usually on your own when you are yet starting. It is thus important that you know Internet Business and Marketing 101. So, here, we will discuss some of the important points of the subject.… Continue

Added by Joanne G. Apat on February 1, 2010 at 4:22am — 2 Comments

Social Media Apple iPad To Reinvent Media

Apple boss Steve Jobs delivered on the hype. He unveiled the Apple iPad, which looks like a bigger version of the iPhone but only more powerful. Mr. Jobs said the iPad is not like a Netbook, “Some people have said: oh, that’s a netbook. The problem is netbooks aren’t better at ANYTHING. They’re just cheap laptops.” With the iPad, Apple hopes to reinvent the dying newspaper publishing business and essentially reinvent the content consumption industry. At hand were The New York Times, Electronic… Continue

Added by Social Media on January 28, 2010 at 5:23am — No Comments

Jay Deragon Being vs. Using "Social": Acumen

An important element of individual and organizational ability to build productive market relations is the possession of social acumen. Acumen implies a keen understanding of a subject matter or k… Continue

Added by Jay Deragon on January 27, 2010 at 5:36am — 3 Comments

Eric Shannon Does social media eliminate the need for job boards?

Does social media eliminate the need for job boards?

For the past 15 years, job boards have been a standard part of the job seeker and employer ‘tool kit’. And why not?: job boards have proved to be an efficient way for job seekers to locate hiring companies, apply for jobs, and get a resume in front of potential employers.

But now the onset of… Continue

Added by Eric Shannon on January 26, 2010 at 6:24pm — 2 Comments

Randall Beard Learning From the Dynamics of Viral Marketing

In what context do viral marketing strategies work? How do on-line product recommendations develop, multiply, spread and ultimately, dwindle and die? And, can Marketers influence any of this? These were important questions posed by Leskovec, Adamic, and Huberman in their 2008 study "The Dynamics of Viral Marketing." This is one of the few studies I’ve seen to actually study how on-line recommendations grow virally and how this growth impacts pu… Continue

Added by Randall Beard on January 26, 2010 at 8:00am — 2 Comments

Jay Deragon Thinking In or Outside Social Media?

Many business owners have a hard time seeing the future of their market because they spend most of their time thinking inside their business. While thinking about your… Continue

Added by Jay Deragon on January 26, 2010 at 6:38am — 2 Comments

Jay Deragon Is Social Media a Bunch of Crap?

Some people think social media is over hyped and not worth the time and effort. Others say it is a fad and will go away and even more simply don't think they ha… Continue

Added by Jay Deragon on January 25, 2010 at 6:53am — 6 Comments

Jay Deragon Tricked Into a Social Silo?

Social media is like a vacuum sucking us all into "content containers" all disconnected and fragmented, not very social. A day doesn't go by when someone else starts a com… Continue

Added by Jay Deragon on January 22, 2010 at 7:06am — 4 Comments

Jay Deragon Travel: An Abysmal "Social" Experience!

When it comes to air travel today, no one enjoys it.
Recently I had to be in New York City. My meeting was scheduled for 10:00 am EST. I live in Nashville TN and none of the commercial airlines had flights that would g
… Continue

Added by Jay Deragon on January 21, 2010 at 5:45am — 3 Comments

Randall Beard The 5 Truths of TV Advertising Effectiveness

Question: Is TV advertising less effective today than 15 years ago?
If you think you know the answer, read on. Digital and social media are having a transformational effect on Marketing content, organizations and processes. This being said, what’s often ignored is what we know about TV advertising effectiveness in the here and now. … Continue

Added by Randall Beard on January 20, 2010 at 8:00am — 5 Comments

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