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All Blog Posts (504)

Online Legal Issues: Cyber-Libel, Blog Disclosures & User-Generated Content

Mississippi television news anchor Toni Miles has lost her defamation case against her former station, WLOX, which she sued after the station ran an article on its website reporting Miles's arrest in connection
with a cocaine bust. At issue wasn't her arrest on drug possession charges,

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Added by tom funk on September 2, 2010 at 12:30pm — 1 Comment

The September Slightware Report - S’Cruel Days

Once again yellow buses are skipping stops and children are wondering the halls looking for classrooms that don’t exist. It’s that magical time of year when back-to-school and slightware, poor technology implementations that damage reputations, collide. Despite the best efforts of elementary schools, high schools and colleges, students are experiencing problems with technology that are downright cruel.

“We Care!” - In

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Added by Kenneth J. Weiss on September 1, 2010 at 10:27pm — 2 Comments

How Mobile Apps Can Inspire Website Design

There’s a really good reason people love apps, and in particular applications from brands. They are often streamlined and simple versions of a company’s website or serve a specific purpose. There’s no annoying
copy in marketing speak, no flash banners slowing down the page load, no pop-ups and, often, no confusion on where to go to get what you want. Why? Because mobile or tablet/iPad apps are suppos

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Added by JoeM on September 1, 2010 at 11:37am — 2 Comments

How To Add Static FBML To Your Facebook Page For Social Media

Just thought of sharing a little 'how to do the FBML on Facebook'.

First thing first, what is FBML? FBML is a subset of HTML. Full form of FBML is Facebook Markup Language.
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Added by Pervara Kapadia on August 30, 2010 at 1:30pm — 8 Comments

Train-Hopping Cat Reunited With Owner Via Twitter

A suburban house cat in Ireland boarded a train and ended up lost in the
bustling city of Dublin, but she was returned to her owner thanks to Twitter. Click here for full story: shar.es/0fuCx
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Added by Pervara Kapadia on August 29, 2010 at 7:30am — 6 Comments

The importance of staying connected with our Social Media contacts

I’ve recently had the pleasure of dialoging with Patricia Nixon, a Social Media strategist and proprietor of Nixon Virtual Strategies from the greater New York City area. We are both members of the Social Media Marketing group on LinkedIn. Patricia is a highly skilled and very knowledgeable professional. She happened to mention in one of her posts about the importance of staying in touch with those of our digital friends. I took her advice to heart, and sent out greetings to each of my connectio… Continue

Added by Gregory Stringer on August 29, 2010 at 6:58am — 8 Comments

Gap's Groupon Promotion Drives $11 Million to Bricks-and-Mortar Stores

Gap's 50%-discount offered on the collective-buying site Groupon last week rang up a reported $11 million in sales, says Clic… Continue

Added by tom funk on August 27, 2010 at 6:30pm — 6 Comments

Social Media Needs A Driver

Many a times we commence the Social Media planning and strategy with a bang! We start with enthusiasm and a lot of hope that we will achieve our objectives within the marketing preview. So, there is a team appointed to carry out the various tasks. And, the execution starts.

With a good take off, everyone has started to join into Twitter and Facebook [dependent on what is wanted, this… Continue

Added by Pervara Kapadia on August 27, 2010 at 4:00am — 6 Comments

The Social Business Canvas

Many organizations ask "what can we do with social technology?".… Continue

Added by Jay Deragon on August 26, 2010 at 6:37am — 3 Comments

Why Media Pros Need to Participate in #Journchat (And Twitchats like it)

. . . Wrong! It CAN be a chat — and a great one, at that — as I learned this week . . .

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Added by Robert A. Burns, II on August 25, 2010 at 4:30pm — 6 Comments

Tracking ROI for Social Media Is Marketers' Biggest Stumbling Block, Survey Finds

According to a new poll, a whopping 72% of brand managers say that while Social Media offers great potential to reach existing customers and prospects, they lack tools and information to conduct a successfulSocial Media program.

The poll, conducted by Harris Interactive for the agency Buddy Media, reported tracking or measuring ROI to be the number one thorn in marketers' sides.

The survey also found surprisingly few big companies have stepped up to the plate w

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Added by tom funk on August 25, 2010 at 4:30pm — 3 Comments

What Does it Mean to "Listen" in Social Media?

I spend a fair amount of time in the Linkedin "Answers" section, learning from fellow PR industry professionals, and also contributing expertise to the community pot, so to speak. Unlike many of the… Continue

Added by Robert A. Burns, II on August 24, 2010 at 9:17pm — 4 Comments

9 Most Common Google Analytics Problems

We've been doing a lot of Google Analytics audits, debugging and configuration. It's a crucial time for ecommerce merchants to be thinking about the state of their web analytics, and the correctness of
the data. Weak though the ecomony may be, the dog days are summer are quickly giving way to fall/holiday (or should we say "Fall-iday?").

Of course, back-to-school merchandising has been in full swing for a couple months. This weekend when I popped into the supermarket for some milk

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Added by tom funk on August 24, 2010 at 4:30pm — 3 Comments

Web 2.0 Expo Call for Speakers

I just received a call for speakers that might be of interest to New Media Hire members, or to any marketers, merchants, consultants and techies with Web 2.0 or social media chops. It's the Web 2.0 Expo in San Francisco, which was created by the coiners of the term "web 2.0" themselves, John Battelle and Tim O'Reilly.

Battelle and O'Reilly are also behind the exclusive, invitation-on… Continue

Added by tom funk on August 24, 2010 at 4:30pm — 1 Comment

8 Trends To Keep in Mind When Building Millennial Marketing Strategies

Social media, m-commerce, app and all new media strategies are creating a headache for the marketing, advertising and PR worlds. Change and innovation are outpacing our abilities to keep up with the times. Technologies are being built and advanced at a rate far beyond from what we can consume. Meanwhile, we’re all just trying to keep up.

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Added by NewMediaHire on August 24, 2010 at 8:30am — 2 Comments

Your Social Media Output Should Be An Extension Of Brand Personality

Social Media Networking is part of the overall marketing scenario. It is not a separate silo that one works within. Our Social Media efforts are an extension of the brand's overall marketing efforts. Just like any other aspect of marketing like advertising [print, tv, radio, outdoors etc], Social Media is also one of these. Ofcourse the modus operandi would be different. However our target audience would be part of the overall target audience itself.

This means that if our customer is… Continue

Added by Pervara Kapadia on August 23, 2010 at 5:07am — 6 Comments

Social Media Described in One Word-The Pro's Speak Out!

For millions of years, mankind lived just like the animals. Then something happened which unleashed the power of our imaginations. We learned to talk, and we learned to listen. -Professor Stephen Hawking Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the Internet and the value can be cultural, societal or even financi… Continue

Added by Gregory Stringer on August 22, 2010 at 9:23pm — 13 Comments

Social Media’s POV

A Google search for POV reveals over twenty two million results. Here it is referred to as Point Of View, often used in filmmaking as a POV shot, or subjective camera. It is when the audience is shown what a particular character is looking at. This begs the question, what is the POV of Social Media? The answer is as varied as there are participants. Some are using Social Media as a business enabler. Some simply as a method of staying in touch with friends and family. Still others use it as pl

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Added by Gregory Stringer on August 22, 2010 at 9:17pm — 2 Comments

13 Top Reasons Consumers Follow a Brand or Company on Twitter

Exact Target just released results of their survey of 1,500 consumers to identify the main reasons they might follow a brand or company Twitter feed -- and what other online behaviors the most active Twitterers demonstrate, including brand mentions, ratings and reviews, and word-of-mouth (or word-of-mouse) product
recommendations to friends.

Some of the findings are unremarkable. It c

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Added by tom funk on August 19, 2010 at 5:30pm — 3 Comments

Yahoo Search Results Are Now "Powered by Bing"

The second-biggest player in organic search is now officially Binghoo (or is it Yahing?). Yahoo searchers in the US and Canada have today begun to see "Powered by Bing" appearing at the bottom of their results pages. Microsoft is supplying organic results to Yahoo via an API connection.

The two companies announced the launch yesterday. US and Canada are the first affected markets; Europe will follow suit.

Under the partnership deal announced last year, Microsoft is responsible… Continue

Added by tom funk on August 18, 2010 at 12:58pm — 4 Comments