All Blog Posts Tagged 'commerce' (70)

Social "Production" Mentality

With all the emphasis on social media ROI you would think that companies believe that social media is a production line in a factory.This mentality is reflective of how managemen… Continue

Added by Jay Deragon on February 8, 2010 at 5:27am — 3 Comments

Social Fringe Factors: Outside In

On the fringes of conversations lies innovation. Innovation is what changes dynamics, markets and human behavior. While we may think of innovation being a product or service in reality innovatio… Continue

Added by Jay Deragon on February 4, 2010 at 7:32am — 3 Comments

The "Selling" of Social Conversations

With more and more people conversing on the web marketers are trying to create ways in which to sell our conversations. There is a proliferation of tools aimed at tracking, aggregating and influencing conversatio… Continue

Added by Jay Deragon on February 1, 2010 at 5:07am — 3 Comments

Being vs. Using "Social": Acumen

An important element of individual and organizational ability to build productive market relations is the possession of social acumen. Acumen implies a keen understanding of a subject matter or k… Continue

Added by Jay Deragon on January 27, 2010 at 5:36am — 3 Comments

Thinking In or Outside Social Media?

Many business owners have a hard time seeing the future of their market because they spend most of their time thinking inside their business. While thinking about your… Continue

Added by Jay Deragon on January 26, 2010 at 6:38am — 2 Comments

Is Social Media a Bunch of Crap?

Some people think social media is over hyped and not worth the time and effort. Others say it is a fad and will go away and even more simply don't think they ha… Continue

Added by Jay Deragon on January 25, 2010 at 6:53am — 6 Comments

Tricked Into a Social Silo?

Social media is like a vacuum sucking us all into "content containers" all disconnected and fragmented, not very social. A day doesn't go by when someone else starts a com… Continue

Added by Jay Deragon on January 22, 2010 at 7:06am — 4 Comments

Travel: An Abysmal "Social" Experience!

When it comes to air travel today, no one enjoys it.

Recently I had to be in New York City. My meeting was scheduled for 10:00 am EST. I live in Nashville TN and none of the commercial airlines had flights that would g

… Continue

Added by Jay Deragon on January 21, 2010 at 5:45am — 3 Comments

Got Social Sense-Ability?

The word sense-ability implies an acute perception of or responsiveness toward something of vital importance. In busines… Continue

Added by Jay Deragon on January 19, 2010 at 5:15am — 3 Comments

Social Value: Strategic vs. Tactical

Use of social media is like a game of chess. Some people understand the how to play the game and some simply don't. The game of chess is based on… Continue

Added by Jay Deragon on January 18, 2010 at 5:44am — 3 Comments

Which Media is More Relevant?

The majority of businesses have yet to awaken to the power of social technology. Many do not think it is relevant to their business. At the same time most continue to use old marketing and advertis… Continue

Added by Jay Deragon on January 17, 2010 at 7:13am — 3 Comments

Being vs. Using "Social" :Intention Conflicts

While brands are using social the majority of them do not understand that being social has to match up with using it. The different between the two is transparent to the marketplac… Continue

Added by Jay Deragon on January 13, 2010 at 5:50am — 4 Comments

Get Your "Head" Out of Social Media

Everyone is trying to figure out how to drive revenue, brand equity, market awareness and all related goals using social. Individuals and entire organization are constantly "… Continue

Added by Jay Deragon on January 12, 2010 at 5:44am — 3 Comments

Bottom Dwellers of Social Media

In the world of fishing there are fish called " bottom dwel… Continue

Added by Jay Deragon on January 11, 2010 at 5:52am — 4 Comments

Social ROI Comes From IOR

Everyone seems to be consumed with social media ROI. Yet this things we call social media is in a state of flux with ever changing advancements in methods, measures and intents.… Continue

Added by Jay Deragon on January 10, 2010 at 5:53am — 2 Comments

Chasing Social Media Results?

As 2010 begins a new year it seems that the marketplace is consumed with measuring the return on investment from social media activities. The demand for measurement of ROI will distract the marketplace from learning new m… Continue

Added by Jay Deragon on January 7, 2010 at 6:59am — 3 Comments

Being vs. Using "Social" Creates ROI

Everywhere we turn those who proclaim to understand social media are talking about measurement and ROI from social marketing. The market sentiment for this year is starting… Continue

Added by Jay Deragon on January 6, 2010 at 7:05am — 5 Comments

Social "Intent" Is Transparent

2009 brought a surge in the number of brands using social media. In 2010 we're likely to see more frequency in use of social media and experimentation with d… Continue

Added by Jay Deragon on January 4, 2010 at 5:19am — 2 Comments

Social Media Should's and Should Not's

Life is shaped by rules. Some we can deal with others we resist. Some rules are designed to benefit us and others are designed to control us. Everything has rules s… Continue

Added by Jay Deragon on January 3, 2010 at 7:40am — 4 Comments

2010: The Year of "Intentional" Change

Social media changed how buyers and sellers communicated in 2009. The change in communications made us think about the implications of who,where, when, why, how and what we communicate with t… Continue

Added by Jay Deragon on January 1, 2010 at 7:02am — 2 Comments

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