Many organizations ask "what can we do with social technology?".… Continue
Added by Jay Deragon on August 26, 2010 at 6:37am — 3 Comments
Some male executives from the Fortune 500 decided they needed to form a "group" to discu… Continue
Added by Jay Deragon on August 3, 2010 at 3:45pm — 8 Comments
Are you old enough to remember the 60's and 70's? It was a time of social change where "cultures clashed" over ideology, freedom and policy. The younger genera… Continue
Added by Jay Deragon on July 27, 2010 at 4:00pm — 3 Comments
The term “pearls before swine” comes from the Sermon on the Mount, a famous speech given by Christ to his disciplines. It means that people should not… Continue
Added by Jay Deragon on July 22, 2010 at 6:33am — 3 Comments
Added by Jay Deragon on July 15, 2010 at 6:22am — 4 Comments
Added by Jay Deragon on July 12, 2010 at 8:33am — 2 Comments
The marketplace of conversations is filled with social dogma — "a doctrine or code of beliefs accepted as authoritative." Social marketing, SEO, social advertising, get twitter followers, make money onli… Continue
Added by Jay Deragon on July 8, 2010 at 6:00am — 4 Comments
Lets take an exam. How many people using social are useful to you? How many are useless to you?
Lets do another exam. How many organizations using social are useful to you? How many are useless?
Now… Continue
Added by Jay Deragon on July 7, 2010 at 7:10am — 3 Comments
As a business owner you want customers to find you, engage with you and learn about the value you offer. They can't unless you are open, findable and engaging.… Continue
Added by Jay Deragon on July 6, 2010 at 7:17am — 1 Comment
There is a big difference between doing and knowing what to do. The difference separates the winners from the losers.
A lot of people… Continue
Added by Jay Deragon on July 1, 2010 at 6:30am — 2 Comments
Let's say you discovered a new process that could revolutionize your business. Lets say this process enables you to do more with less and allows you to engage all stakeholders effici… Continue
Added by Jay Deragon on June 29, 2010 at 6:08am — 1 Comment
awareness of "social media" has created an explosive growth in providers offering people and businesses an… Continue
Added by Jay Deragon on June 21, 2010 at 7:00am — 5 Comments
We watched, with close to 50 million other people, the Presidents address last night. We were interested to hear whether he had new answers to the BP oil spill in the gulf. Instead we heard more p… Continue
Added by Jay Deragon on June 16, 2010 at 5:57am — 3 Comments
Social media is causing markets to react to the open discourse about everything, anything, everyone and anyone. It is the open discourse and reactions that create "… Continue
Added by Jay Deragon on June 15, 2010 at 6:00am — 1 Comment
While people and organizations use "all things social" much of what they end up doing is onerous.
The word onerous means: laborious or oppressive and having or involving burdens or obli… Continue
Added by Jay Deragon on June 9, 2010 at 6:23am — 3 Comments
Public relations is about shaping the public's opinion about your company,your brand and your product. Many organizations spend lots of time and money trying to create a f… Continue
Added by Jay Deragon on June 7, 2010 at 6:00am — 4 Comments
Using all things social is a road which many are traveling. However most aren't following a map to get anywhere.
Following traffic withou… Continue
Added by Jay Deragon on June 3, 2010 at 6:00am — 2 Comments
Learning has a curve to it regardless of subject. Learning to use all things social follows typical learning curves, some learn faster while others never learn.
The term lea… Continue
Added by Jay Deragon on June 2, 2010 at 6:00am — 3 Comments
When people are given something valuable but do not realize its value it is not likely to be appreciated or used in valuable ways.
The difference between knowing value and usin… Continue
Added by Jay Deragon on June 1, 2010 at 6:00am — 2 Comments
While we are witnessing a global explosion of all things social the real "catch" will be local.
I used the word "catch" to imply the next activit… Continue
Added by Jay Deragon on May 27, 2010 at 6:24am — 2 Comments
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