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All Blog Posts Tagged 'media' (246)

How To Add Static FBML To Your Facebook Page For Social Media

Just thought of sharing a little 'how to do the FBML on Facebook'.

First thing first, what is FBML? FBML is a subset of HTML. Full form of FBML is Facebook Markup Language.
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Added by Pervara Kapadia on August 30, 2010 at 1:30pm — 8 Comments

Train-Hopping Cat Reunited With Owner Via Twitter

A suburban house cat in Ireland boarded a train and ended up lost in the
bustling city of Dublin, but she was returned to her owner thanks to Twitter. Click here for full story: shar.es/0fuCx
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Added by Pervara Kapadia on August 29, 2010 at 7:30am — 6 Comments

The importance of staying connected with our Social Media contacts

I’ve recently had the pleasure of dialoging with Patricia Nixon, a Social Media strategist and proprietor of Nixon Virtual Strategies from the greater New York City area. We are both members of the Social Media Marketing group on LinkedIn. Patricia is a highly skilled and very knowledgeable professional. She happened to mention in one of her posts about the importance of staying in touch with those of our digital friends. I took her advice to heart, and sent out greetings to each of my connectio… Continue

Added by Gregory Stringer on August 29, 2010 at 6:58am — 8 Comments

Social Media Needs A Driver

Many a times we commence the Social Media planning and strategy with a bang! We start with enthusiasm and a lot of hope that we will achieve our objectives within the marketing preview. So, there is a team appointed to carry out the various tasks. And, the execution starts.

With a good take off, everyone has started to join into Twitter and Facebook [dependent on what is wanted, this… Continue

Added by Pervara Kapadia on August 27, 2010 at 4:00am — 6 Comments

The Social Business Canvas

Many organizations ask "what can we do with social technology?".… Continue

Added by Jay Deragon on August 26, 2010 at 6:37am — 3 Comments

Why Media Pros Need to Participate in #Journchat (And Twitchats like it)

. . . Wrong! It CAN be a chat — and a great one, at that — as I learned this week . . .

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Added by Robert A. Burns, II on August 25, 2010 at 4:30pm — 6 Comments

What Does it Mean to "Listen" in Social Media?

I spend a fair amount of time in the Linkedin "Answers" section, learning from fellow PR industry professionals, and also contributing expertise to the community pot, so to speak. Unlike many of the… Continue

Added by Robert A. Burns, II on August 24, 2010 at 9:17pm — 4 Comments

8 Trends To Keep in Mind When Building Millennial Marketing Strategies

Social media, m-commerce, app and all new media strategies are creating a headache for the marketing, advertising and PR worlds. Change and innovation are outpacing our abilities to keep up with the times. Technologies are being built and advanced at a rate far beyond from what we can consume. Meanwhile, we’re all just trying to keep up.

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Added by NewMediaHire on August 24, 2010 at 8:30am — 2 Comments

Your Social Media Output Should Be An Extension Of Brand Personality

Social Media Networking is part of the overall marketing scenario. It is not a separate silo that one works within. Our Social Media efforts are an extension of the brand's overall marketing efforts. Just like any other aspect of marketing like advertising [print, tv, radio, outdoors etc], Social Media is also one of these. Ofcourse the modus operandi would be different. However our target audience would be part of the overall target audience itself.

This means that if our customer is… Continue

Added by Pervara Kapadia on August 23, 2010 at 5:07am — 6 Comments

Social Media Described in One Word-The Pro's Speak Out!

For millions of years, mankind lived just like the animals. Then something happened which unleashed the power of our imaginations. We learned to talk, and we learned to listen. -Professor Stephen Hawking Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the Internet and the value can be cultural, societal or even financi… Continue

Added by Gregory Stringer on August 22, 2010 at 9:23pm — 13 Comments

Social Media’s POV

A Google search for POV reveals over twenty two million results. Here it is referred to as Point Of View, often used in filmmaking as a POV shot, or subjective camera. It is when the audience is shown what a particular character is looking at. This begs the question, what is the POV of Social Media? The answer is as varied as there are participants. Some are using Social Media as a business enabler. Some simply as a method of staying in touch with friends and family. Still others use it as pl

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Added by Gregory Stringer on August 22, 2010 at 9:17pm — 2 Comments

13 Top Reasons Consumers Follow a Brand or Company on Twitter

Exact Target just released results of their survey of 1,500 consumers to identify the main reasons they might follow a brand or company Twitter feed -- and what other online behaviors the most active Twitterers demonstrate, including brand mentions, ratings and reviews, and word-of-mouth (or word-of-mouse) product
recommendations to friends.

Some of the findings are unremarkable. It c

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Added by tom funk on August 19, 2010 at 5:30pm — 3 Comments

New Media - You're Never Done Learning It.

So you've got a Facebook account, and you know how to use Digg. Perhaps you've even run a successful social media campaign or two. But do you know which social network will be on top a year from now? Tell me, which iPhone app will be the quintessential tool for publi… Continue

Added by Robert A. Burns, II on August 18, 2010 at 10:00am — 5 Comments

How to Put a Value on a Facebook Fan

Looking to put a value on a Facebook fan? First, let's agree the value of social media, of creating strong and sincere connections with your best customers and evangelists, is NOT about a number.

That said, I can't resist the question. Thanks to the rapid growth of social media, and the low cost for businesses to get involved, most companies have waded into social media experimentally, without do… Continue

Added by tom funk on August 17, 2010 at 7:43pm — 2 Comments

Could Google Wave Be One Of The Many Social Media Networking Sites

These days there are numerous Social Media sites taking place on the internet. All the Social Media sites are receiving good amount of logins. Ofcourse some like Facebook have become 'nations' within themselves.

Social Networking is all about people interacting with each other having a common topic, which sometimes has differences and sometimes mutually agreeing on certain view points.

Lets look at Google W… Continue

Added by Pervara Kapadia on August 17, 2010 at 4:30am — 2 Comments

How To Measure Your Social Media Efforts

Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Typically in business terminology called Return On Investments or ROI.

It is certain that while Social Media is easily available and can be networked with, it still does require investment, skill and thorough knowledge. These investment at minimal level would be time, energy, tec… Continue

Added by Pervara Kapadia on August 14, 2010 at 4:00am — 4 Comments

Social Media Facebook Security

These days all accounts and sites are concerned about account holder's identity, and rightly so. It is definitely good that Social Media Network sites are having privacy protection. What do you think?

The problem comes in here: on Facebook for instance we have numerous games like Mafia Wars and others. These games require that you have lots of 'Mafia Members' in other words the more number of people to be your neighbors in that game. These persons need not necessarily be your 'real fri… Continue

Added by Pervara Kapadia on August 12, 2010 at 1:43pm — 6 Comments

5 Tendencies of Selfish Social Networkers that PR Pros Should Avoid

Yes, the entire world can hear you.

Are you a selfish social networker? It’s been never a particularly positive trait, but it’s especially bad for public relations practitioners. If you work in PR, you can’t affor

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Added by NewMediaHire on August 12, 2010 at 11:27am — 6 Comments

Social Media - I am where You are

Are they stalking you? Are they haunting you? Many a times we will see certain people joining every place where their customer sets are. It is really the case of 'I am where You are'.

Joining spaces where your customers are is not a very bad idea. However then intruding into their every activities [comments, posts] starts to be a discomfort.

What normally takes place is that the customer has given general information since their favorite brand asked: So the customer inf… Continue

Added by Pervara Kapadia on August 8, 2010 at 2:04pm — 6 Comments