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All Of A Sudden It's About Culture?
Organizational culture as been studied, talked about and criticized for years. It seems that the very subject of managing culture is a significant challenge for any organization regardless of size. The very nature of "culture" is representative of the people, process and structure of any organization. Now any organizations culture just became transparent because of the reach and empowerment offered from social technologies..Luis Suarez writes: "To me, social computing within the enterprise is about everything, but the tools. It’s a philosophical and social corporate movement, a lifestyle, a new way of connecting and interacting with people, both inside and outside of the firewall; one where the main focus is not on the technology itself, but on the people behind it.
Yes, I’m talking about culture. Indeed, it’s all about a cultural shift, one that is starting to take the corporate world by storm at multiple levels, going from a grassroots bottom-up approach all the way to a top down executive level. If you ask me, I would even venture to state that is unstoppable at this point in time. We are probably far too immersed in it already to just want to back out of it altogether. So if it were just about technology itself, we probably could have done it already, but since the change is much more profound, like I said, I don’t think there is a way back. And that’s a good thing."
Back To The Future?
Luis makes some very good points in his article and his statement of "since the change is much more profound, like I said, I don’t think there is a way back. And that’s a good thing" speaks volumes to the challenges ahead for management. In an earlier article titled "Social Media And Management" we said "Business leaders need to consider whether management should understand and use social media to impact organizational performance. The current market sentiment suggest that management would rather delegate the function of social media to others and not assume the responsibility themselves." This sentiment is dangerous grounds for organizations either using or considering use of social media. Dangerous because they don't understand the cultural impact which will unfold before their eyes.
Cultural change is a knowledge domain which requires keen insights into organizational behavior and what drives it. It takes special training and knowledge to manage through the maze of issues needing consideration and a roadmap about how to make changes effectively. The biggest barrier to change has always been and always be management. Today's management disciplines lack the knowledge and skills required to change. Without help they cannot change. Maybe the first change will be either new management or enlightened management.
What say you?
Tags: capital, commerce, conversational, currency, deragon, economy, innovation, integration, jay, media
Comment
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Comment by Frank on November 10, 2009 at 6:57pm - If you're going to use social media the best strategy is to be ready to to handle anything that results as a consequence. Good or bad. Damage control options in place and the ability to service your customers from positive feedback.
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Comment by Robin on November 10, 2009 at 11:55am - Jay, your first paragraph says a whole lot. Basically any company's culture is exposed to the masses. I many cases social media is such a part of everyday business and strategy that it's almost like you can imagine what is going on behind closed doors. It is hard to dictate to your organization what would deem appropriate or the impacts of what is said. How do you control that? You really can't. If you do, you hinder creativity which could ultimately lead to positive results for the masses.
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Comment by Rielly G on November 10, 2009 at 10:02am - Social media is DEFINITELY a cultural change. It is not built into our society and is becoming a main form of communication. Also, what I don't think people think about is that some people are more themselves online than in person so you probably get more truthful reactions (outside of the dating industry that is, lol).
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