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Do Blondes Have More Fun? Dunno, But They Generate 79% More Click-Through

Alicia Morga is a leader in Hispanic marketing -- especially in using online media to reach U.S. Hispanics. She's the founder and CEO of Consorte Media, and before that she earned her stripes in the VC world and as VP Operations at Napster.

"I have a JD from Stanford Law School," she writes, "but last week I found myself outlining a banner ad strategy to test different images of women leaned over cars as a means of driving traffic to an auto site."

Her blog post Sex and Autos makes excellent reading for online marketers and A/B testing geeks like us. I'm sorry to have given away the ending with my headline, but I couldn't resist.

And the winner is...

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Comment by tom funk on February 8, 2010 at 10:16am: :) Dashes beat underscores and they both beat concatenated, squished together words:

www.example.com/the-page-name (best)

www.example.com/the_page_name (2nd best)

www.example.com/thepagename (worst)

Comment by Lucy on February 7, 2010 at 9:54am: Hey Tom, which worked best? Dashes or underscores. LOL.

Comment by tom funk on February 2, 2010 at 5:34pm: I know, I know! Why don't I get to run tests like this? The last A/B I ran was not blondes vs. brunettes but whether dashes or underscores perform better in display URLs in paid search. BOR-ing!

Comment by Robin on February 2, 2010 at 2:42pm: Well the blonde does have more revealing clothes. Maybe that also contributed. You guys should be ashamed of yourselves. LOL.