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eMarketer Issues Predictions for 2009
eMarketer issued a handful of predictions for 2009, and while they're not exactly worthy of Nostradamus, they're interesting:
1) Online Ad Spending will Grow 9%
While Video and Rich Media ads will increase faster than other formats, Search Advertising will remain the 800 lb. gorilla.
2) There'll be more "Multicultural Marketing"
Ads targeted to Hispanics will continue lead this category.
3) eCommerce Revenue Growth Slows to a Crawl
Look for just 4% YOY growth.
4) Churn & Burn in the Social Networking space
Ecommerce companies will earmark some ad dollars to Social Media sites, but it won't be enough to keep many smaller networks alive. Facebook will horn into LinkedIn's B2B market, and Twitter will be acquired by someone in '09
5) More Bloodletting in Traditional Media
Newspaper advertising will continue falling, more papers will close or go digital -- and even TV advertising will shrink by 4%
1) Online Ad Spending will Grow 9%
While Video and Rich Media ads will increase faster than other formats, Search Advertising will remain the 800 lb. gorilla.
2) There'll be more "Multicultural Marketing"
Ads targeted to Hispanics will continue lead this category.
3) eCommerce Revenue Growth Slows to a Crawl
Look for just 4% YOY growth.
4) Churn & Burn in the Social Networking space
Ecommerce companies will earmark some ad dollars to Social Media sites, but it won't be enough to keep many smaller networks alive. Facebook will horn into LinkedIn's B2B market, and Twitter will be acquired by someone in '09
5) More Bloodletting in Traditional Media
Newspaper advertising will continue falling, more papers will close or go digital -- and even TV advertising will shrink by 4%
Comment
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Comment by Robin on March 22, 2009 at 12:27am - It will be interesting to see if this holds true! Great post.
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Comment by peter on December 23, 2008 at 2:49am -
Well I tracked you down sir... I have enjoyed your musings and would like to cooresponde with you via email - if that is cool... slightly better than in this semi-public area. I am a professor and would like to discuss your latest book. If you don't mind... could you ping me at southpacific.peter@gmail.com
Happy Holidays -
pfy
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Comment by Robin on December 18, 2008 at 2:02pm
- I agree with especially with #5. With all of the wireless devices out there to get the news on the go, companies are putting their dollars into other advertising mediums. I think on the social media side, people will tend to lean toward their niches. Interesting facts. Thanks for posting.
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Randall this is a GREAT post! I agree with each and every one of the predictions as we see them evolve over time especially the geo social one w/ special deals or sales within a certain small chain. As you also indicated on each one will come true b…
The cost effectiveness is what I believe is going to be the largest factor of the social boom. Especially with the economy. Everything will become real time. 1 hour will be slow.
The real value is what the other person perceives is valuable to them. Otherwise it's just noise!
This is the commercial that Lindsay Lohan is suing over say they used her name w/o permission. It's the E*TRADE Baby talks to his Girlfriend about the importance of building a diversified portfolio with E*TRADE's online tools but she wonders what el…
This pretty much sums it up on Yahoo!
I think it just gives you additional options to differentiate yourself from everyone else based on your industry.
Smart choice. Your truly have to be your own filter.
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