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A life lesson that's not easy for an impatient person like me to learn is one that's ancient and powerful. Who realized it first, do you suppose? That simple maxim: moderation in all things.

Nothing could be more contrary to human nature. When we find something we like, we want more. When we figure out a system, we want to game it. When it looks like a shortcut, we want to take it.

Where we are rushing to, do you suppose? It seems that getting there first, faster, bigger is always admirable. Taking the moderate route seems downright anti-American, anti-business. Everywhere we're encouraged to push hard, to make things happen, to get ahead and then get ahead some more.

So it was interesting to me to read a forum discussion (private, so I won't cite it here) with the following gist: business owner goes to great expense and stress to optimize his search engine presence in a hurry, raising his rankings right to the top within a couple of weeks. It works just as it's supposed to, except after a day at the top, the ranking starts to fall. The business owner theorizes that overloading the search engines with content and links as he had, suddenly looked like spamming to the search engines, which quickly penalized him. The comments did not all agree with this explanation. Nonetheless, what a lovely case-in-point.

Inbound marketing isn't about billboards and bombardments. You can follow all the SEO rules to the letter and still bomb in the inbound marketing department if you don't act like a human being. Humans live cyclically, dawn to dark, work to play, young to old. Humans juggle many responsibilities and concerns, no matter what their station or role. Far more powerful than blasting at your customers is simply breathing with them.

Give them some space. Don't send three newsletters a week, no matter who you are. Don't expect to establish your social networking empire in a fortnight. That would be a contradiction in terms. Social networking is about the drip; the slow building of trust. It's gaming-proof, because it's centered on proving your value over time.

All things in moderation. Eating, sleeping, sitting, walking, talking, listening, working, relaxing, dreaming, doing ... and even your business marketing.

What do you think?

Tags: inbound, marketing, media, seo, social

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Marilynn Comment by Marilynn on November 5, 2009 at 11:38am
I agree but it sooo addictive. This is a problem with over doing it but to me that is mostly emails.
JoeM Comment by JoeM on November 4, 2009 at 2:14pm
You could not have said it better! There is too much noise out there really mean not one thing. People search for what they want plain and simple. Being in the business I am in, I know I am guilty of over doing it but now I really focus on strategy and desired outcome but taking in a lot more factors.

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Paul Melnychuck and Helen Wei joined New Media, Social Media, Digital Media Community and Jobs
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NewMediaHire added a discussion
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I agree, great post! I can definitely hit 2 or more of those myself and many of my clients do as well. Again, it all boils down to strategy.
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Robin added 2 videos
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Glad you enjoyed it :)
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OMG!!!! LOVE THIS!!! I am a doper, LOL. The analogy is hilarious but you have made some wonderful points here (as you usually do).
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Sometimes when you read, hear or watch something you wonder if these people are smoking dope or what. Dope influences the brain and the influence can cause hallucinations. Hallucinations involve distorted or misinterpreted real perception. Halluci…
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Robin, I added it. G'day, mate!
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