I would like to call your attention to my current project, which aims mainly to raise public awareness of the issues and impacts of the non-consensual development of oil sands in Alberta, and of the various organizations taking action against it. It also advocates the use of renewable energy.
The Lepufology Project consists in a short sci-fi story in four chapters with a rocking soundtrack lasting a little over thirty minutes. The story is that of Jack Babbitt, regarded as one of the world's most trustworthy investigators of the paranormal, whose unfaltering curiosity for the mysterious leads on an international chase seeking bizarre rabbits of extra-terrestrial origin that have been bio-engineered to eliminate the reserves of petroleum and bitumen on the planet. Over the course of the story, Jack investigates rabbits and crop circles, encounters aliens, is abducted, travels in spacecrafts, and uncovers the outerworlders' plan to save the Earth from earthlings. The story finds its resolution in the tar sands deposits of Alberta.
The intent is to call artists and artistically inclined people from around the world into action and invite them to participate by donating artwork, be it or not inspired by the story or the cause, newly created, or already in existence. They are also asked to spread the artwork around with a mention of the project, and to link back to the project's website.
Participating is easy : if the content of the website inspires you to create something, be it music, images, texts, anything, you just do it, preferably while you feel the rush of inspiration. Or if you feel that an already existing piece of art that you created is suitable for the project, you may submit it also. When your piece is complete, you upload it into the Submission Drop and you spread it around in your own networks with a link back to the Lepufology Project website.
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YouTube will be using overlays (see example below) to help drive traffic. The main purpose if the drive traffic from the video TO the website of the organization that is promoting the video. It is called the "Call-To-Action" overlay.
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A few days back, I received an interesting email from Start Up Nation. This site is an absolutely tremendous source of information for the beginning entrepreneur.
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Ogilvy Digital Labs: Helen Jen speaks with JJ Richards from Massive, Microsoft about some of the exciting announcements at E3 2009 and what they mean for Massive and for advertisers.
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